Mere Publicity

“Mere publicity will get an artist nowhere. It is a waste of time and money. It may give him a moment’s notoriety, like that of a Channel swimmer or a marathon race. But such reputations are like a bonfire on ice. While it burns it makes a tremendous flame which is seen for miles around. The moment it collapses, it leaves behind an almost tangible darkness.”

– Hendrik Willem von Loon, The Arts, 1937

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